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Happy Midsummer!

It’s Midsummer soon and during Midsummer people of Scandinavia often consume moderate to high levels of alcohol in their quest of experiencing the heart of the summer most thoroughly. Therefore I’d like to present my favorite drink, the ever-beautifully tasty and very functional JÄGERBOMB.

The recipe of a Jägerbomb is simple: one needs only Jägermeister and Red Bull, both as cold as possible. However, to achieve the best efficiency and taste I recommend NOT to use the Red Bull as we know it, but instead to use the “original Red Bull”, i.e. the Thai energy drink called Krating Daeng, which oddly enough supposedly means “red bull” in Thai. The easiest way to find small bottles of Krating Daeng is to visit your local Asian food store.

The story goes so that an Austrian businessman Dietrich Mateschitz bought rights to Krating Daeng, (carbonated) watered it down and slightly altered the recipe to be able to sell it in Europe, packaged it into a nice can, then marketed it like crazy. Thus was born the Red Bull as we know it.

The Thai version has the same logo and slightly the same taste, but that’s where the similarities end, in my opinion. The taste is very different: whereas Red Bull tastes like “spiky” and soda-like, Krating Daeng is sweeter and more cough syrup-like. When combined with Jägermeister liqueur, the resulting taste resembles a fruity-sweet licourice with many, many nyances. Not to mention the effect which kind of blows your head off.

With these words I wish everyone a very happy and warm Midsummer and a very cold Jägerbomb!

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